Trends
It’s hard to pin down Americans. From our love of the latest technology (more than half of Americans under 50 use a digital voice assistant) to our desire to hunker down in libraries (53% of Millennials visited a public library in the past year, more than any other generation), we make and break trends.

Find the trendiest trend facts here.

The Pandemic Widens the Digital Divide

15% of school-age kids in America have no internet access at home

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The Flip Side

36

THE MEDIAN AGE OF PEOPLE
who met their spouse or long-term partner online
In contrast...
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51

THE MEDIAN AGE OF PEOPLE
who met their spouse or long-term partner another way
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Millennials respond as libraries evolve

Going Beyond the Bookshelves

Millennials respond as libraries evolve

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Americans over 65 are increasingly embracing technology—and some have mixed feelings

More Screen Time for Seniors

Americans over 65 are increasingly embracing technology—and some have mixed feelings

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